Anthem, Inc Medicare Marketing Communications Manager - Any Anthem State - PS14767 in South Bend, Indiana

Medicare Marketing Communications Manager - Any Anthem State - PS14767

Location: United States

Field: Marketing

Requisition #: PS14767

Post Date: Jan 11, 2019

Your Talent. Our Vision. At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care . This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health benefits companies and a Fortune Top 50 Company.

Medicare Marketing Communications Manager

Work location: Any Anthem State

Responsible for developing and managing multi-channel member communications for our Medicare program.

Primary duties include, but are not limited to:

  • Develops member communications strategies, creates engaging and behaviorally motivating content, and manages communications campaigns and materials end-to-end.

  • Project management, leading cross-departmental meetings and conducting business partner outreach.

  • Strategic planning, leveraging consumer research, business partner requirements, marketing best practices and an understanding of CMS marketing guidelines.

  • Material management: develop marketing materials, leveraging our automated traffic management system, managing the work through copy, design, translation, proofreading, vendor certification and CMS filing.

  • Some data management skills, to create version grids of materials leveraging our data systems and best practices in Access and/or Excel.

  • Working to create materials inside an automated document creation tool.

Requires a BA/BS degree; 5 years of experience; or any combination of education and experience, which would provide an equivalent background.

  • Prior experience in communications and marketing in a health care environment preferred.

  • Medicare marketing experience a plus.

  • Strong verbal and written communication skills required.

  • Digital content creation and/or oversight experience preferred.

  • Project management skills preferred.

  • Basic data management (able to build complex material grids) preferred.

  • Good interpersonal skills required.

  • Ability to be organized and efficient required.

  • Ability to quickly acquire and leverage research, product benefit and clinical program knowledge required.

  • Experience in creating effective, member-focused campaigns required.

  • Experience with senior audiences in health care are each a plus.

  • Familiarity with automated traffic management and automated document building tools a plus. (no design or design software skills required)

  • Proficiency with Microsoft Access, Excel, and Project a plus.

Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and is a 2018 DiversityInc magazine Top 50 Company for Diversity. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran.